Web Development · Performance
CHEMBETON
From 8-Second Loads to a 98/100 PageSpeed Score
A chemical materials marketplace rebuilt on Next.js — solving slow load times, poor search responsiveness, and a high bounce rate for a catalog of thousands of products.
Visit chembeton.comThe Problem
- • 8+ second load times
- • Thousands of products causing lag
- • Poor search responsiveness
- • High bounce rate, low conversions
The Solution
- • Next.js App Router + SSR
- • Image optimization (next/image)
- • Lazy loading & code splitting
- • Edge caching, WebP with fallbacks
The Result
- • 1.2s load time (85% faster)
- • 40% higher conversion rate
- • 3x user engagement growth
- • 98/100 Google PageSpeed
Performance Metrics
Load Time
85% Faster
8s → 1.2s
Conversion Rate
+40%
2.1% → 2.94%
User Engagement
3x Increase
vs. previous baseline
Core Web Vitals — All Green
LCP (Largest Contentful Paint)0.8s
FID (First Input Delay)<100ms
CLS (Cumulative Layout Shift)<0.1
Google PageSpeed98/100
Built With
Next.jsTypeScriptVercel EdgePostgreSQLCDN
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